* "We need 'new' new media forces"

The latest addition to our stunning pantheon of trailblazers burned the brightest.

Daniel Meadows, creator of over 1000 digital stories through his vehicle Capture Wales, usurped the UGC fanfare to delve, critique, unpick and challenge further.

"UGC isn't just a bolt-on. People confuse interactivity with reactivity. We need 'new' new media forces."

The crux of the issue rests on the fact that true citizen creation does not stop to consider the traditional business model. (Read: it may not be profitable.)

To me, and to Meadows, nothing could be more exciting than slipping the monochrome shackles of stringent commerce. Everyone has a story to tell. So why settle for a corner of a page in a dusty, corporate book? The digital revolution can offer more than that, surely?

"But are the stories worth telling?"

I can hear Richard Burton saying it now... He and Meadows should really sit down and hammer this one out.

My money's on Meadows.

In the meantime... Let's really create, interact, redesign. Robert MacFarlane's guide to Psychogeography calls us to:

"Change the paradigm entirely. Go out into the city, hungry for signs. Catch
the textual run-off of the streets."

Projects like Murmur offer a digital futurescape where anchored, real, on-the-ground designs become new carvings on cities themselves. These arabesques re-draw a city's touch, taste, feel, menace and promise in unique, unfettered and constantly reinvigorated ways.

Murmur, in short, is FANTASTIC. Investigate it, if for nothing else to see that Meadows's desire to transcend the wing-clipped, appeased Digital Citizen is gathering pace.